This policy describes how USER-FRIENDLY PHONE BOOK, LLC d/b/a USER FRIENDLY MEDIA including any of its subsidiaries (“USER FRIENDLY” “We” “Us” “Our”) collects, uses, shares, and secures information on our owned and operated websites, mobile applications, loyalty platform, mobile display platform and other properties, as well as the services we use to communicate with consumers and to facilitate communications between consumers and the businesses who advertise with us including but not limited to print advertising, direct mail, social media, email, newsletter, business listings and mobile display advertising . Although you should read through the entire policy for complete information, the following provides a summary of some of the most important aspects of our privacy practices:
When USER FRIENDLY uses the term “information” we are referring to both personally-identifiable information and non-personally-identifiable information that we collect about you. “Personally-identifiable information” refers to information that personally identifies you, or can reasonably be linked to you by us. Personally-identifiable information can either be “sensitive” or “non-sensitive.” “Sensitive personally-identifiable information” refers to information that is generally considered confidential such as your financial account number, billing information, social security number, and precise location. “Non-sensitive personally-identifiable information” refers to information that is generally not considered confidential such as your name, date of birth, mail or email address, telephone number, friends’ name or email address if you choose to refer them to us, general geographic information (e.g., your city or state), account preferences, and business information. “Non-personally-identifiable information” refers to information that does not specifically identify you, or has been processed so as to effectively prevent your identification, and may include data associated with a particular computer or device you are using that does not personally identify you.
Purpose. Our primary purpose in collecting information about you is to provide you with products, services, information, and advertisements that match your interests and preferences. For example, we may use this information to fulfill your order, respond to your inquiries, administer your account, send marketing, assess your needs and interests in order to better tailor offers and/or advertising, improve our website and marketing, conduct research, display content based upon your interests, allow you to search information on our site, and/or list you in our search and directory services. We do this on behalf of ourselves and the businesses which advertise with us. We also use traffic data received through our technologies, in conjunction with third-party demographic and interest-based data, to provide services to our Customers.
How We Collect Information. USER FRIENDLY collects information from you by asking that you provide it to us on-line, through a mobile application or device or via other means by which we communicate with you. We also collect information when you choose to communicate with us or when you choose to utilize our services to communicate with other users of our services or with the businesses who advertise with us. We also collect information about your interactions with third-party websites and applications that use our technologies, and may combine the information we collect about you with additional demographic and interest-based data from third-party providers. This may include:
USER FRIENDLY may also collect information from you automatically. For instance, we, like many websites and applications, automatically collect information including the computer or wireless device you use, unique device identifier, location data, the type of browser and operating system that you use, the internet provider or wireless carrier you use, the webpages or applications you view, the time and duration of your visits, the search queries that you enter, and how you interact with advertising. Among other things, we use the following technologies to automatically collect information:
Use of Information. USER FRIENDLY and our marketing partners, business partners, affiliates, analytics or service providers use technologies such as cookies, pixels, beacons, scripts and tags. These technologies are used in analyzing trends, administering the website, tracking users’ movements around the site, and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.
Sharing Information. We may share information about you with third parties in certain circumstances including in the following situations:
Advertisers. If you decide to communicate with a company that advertises with us, for example by calling a telephone number or clicking a link, banner or landing page or visiting a customers website that we provide or for that which we provide services for that advertiser, we may share non-sensitive personally-identifiable information with the advertiser, including non-sensitive personally-identifiable information that might help the advertiser to contact you, including device identifiers, names of applications associated with a click/install and click/install times.
Advertising Networks. A third party may use technology (e.g., a cookie) to collect non-sensitive personally-identifiable information about your use of our website or services so that they can provide advertising about products and services tailored to your interests. If you would like to opt-out of having third party advertising networks use information that USER FRIENDLY has shared with them to target advertising to you please see the instructions below.
Affiliates. We may share all types of information with the USER FRIENDLY family of companies, including all companies doing business under either the USER FRIENDLY, Sayv Mobile, Huzzah Media, GoLocal247.com or any brand in the ordinary course of business, for the purpose of fulfilling the services that we provide to our customers and to customize your experience.
Blogs, Online Postings, and Testimonials. We may share with the public any information that you publish in conjunction with an on-line review, comment, blog, or message board. This may include non-sensitive personal information that identifies you.
Business Transition. In the event that we, or part, or all, of our assets are acquired, we may share all types of information with the acquiring company. You will be notified via email or a notice on our website of any change in ownership or uses of your personally-identifiable information, as well as any choices you may have regarding your personally-identifiable information.
Law Enforcement. We may report to law enforcement agencies any activities that we reasonably believe to be unlawful, or that we believe may aid a law enforcement investigation. In addition, we reserve the right to release all types of information to law enforcement agencies if we determine, in our sole judgment, that either you have violated our policies, or the release of information about you may protect the rights, property or safety of us or another person.
Legal Processes. We may share all types of information with others as required by, or permitted by, law. This may include sharing all types of information with governmental entities, or third parties in response to subpoenas, court orders, other legal process, or as we believe is necessary to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against possible legal claims that we determine in our sole discretion might be brought against us.
Other Third Parties (with your consent). We may share any information, including sensitive personally-identifiable information, with other third parties that are not described above if you give us consent to do so.
We take our commitment to securing personally-identifiable information in our possession seriously. When you provide your credit card number or a social security number we protect your information during transmission and storage through the use of encryption. We also encrypt sensitive data such as geo-location information in transmission. For other types of information, we use reasonable measures to help prevent the information from becoming disclosed to individuals who are not described in this policy. It is important for you to protect against unauthorized access to your password and to your computer. No security measures are perfect and we cannot promise that the information about you will remain secure in all circumstances.
Behaviorally Targeted Advertising. Behaviorally targeted advertising refers to the use of information about you in order to provide advertising that is tailored to your interests. We participate in several types of behaviorally targeted advertising. If you would like to opt-out of receiving advertising that is tailored to you, you have the following options:
Other Contractual Relationships. If you enter into a separate contractual relationship with us which requires, or contemplates, collecting, using, sharing, or securing information about you in a manner that is different than that which is described in this policy, the terms of that contract will apply.
Referral Services. If you choose our referral service to tell a friend about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site.
Your California Privacy Rights. California residents who have an established business relationship with us are entitled to ask us for a notice describing what categories of personal customer information we share with third parties or corporate affiliates for those third parties or corporate affiliates’ direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: Attn: Privacy, 10200 Grogan’s Mill Road, STE 440, The Woodlands, TX 77380. Please allow 30 days for a response.
Children. Our site is intended for a general, adult audience, and we never knowingly collect personally-identifiable information from anyone under the age of 13.
Email address: email@example.com
Telephone number: (281) 465-5400
Mailing address: 10200 Grogan’s Mill Road, STE 440, The Woodlands, TX 77380.
If we need, or are required, to contact you concerning any event that involves information about you, we may do so by email, telephone, or mail.